Fiat 500 Faces
One of the first applications for iPhone, Fiat 500 faces allows the user to find a car according to his personality.
Fiat 500 Faces was the first application for iPhone created by AgênciaClick in 2009. The agency presented to Adjetiva the challenge of using the iPhone’s camera to personalize a vehicle from a picture of the user. Adjetiva’s team held a proof of concept in Computer Vision/OpenCV Framework to detect face, eyes, mouth, the color of the clothes, environment and other attributes so that the algorithm could select and suggest an option of personalization to the user.
Fiat 500 Faces was prized and awarded in several festivals: One Show Interactive, New York Festival, El Ojo de Iberoamerica and Wave Festival in 2010.
Adjetiva’s participation:
Proof of concept development starting from the original idea, technical viability and technology (programming, tests, products’ conclusion).