FIAT – Your “Novo Uno” on Twitter

  • Fiat Seu Novo Uno
  • Fiat Seu Novo Uno

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“Novo Uno”, an experience as personalized as your profile.

As a part of Novo Uno’s launch, the AgênciaClick, in partnership with Adjetiva, has developed this special action on Twitter – the user personalizes his Uno by chosing the car color and adhesives. Following @seunovouno, he receives a Twipic of the assembled car and can also use it as an avatar in his account.

Adjetiva’s participation:
We’ve developed a robot that monitors Twitter in order to identify posts that contain the tag #meunovouno and the user’s names, colors an adhesives, to give back the users the images of the personalized cars.

Client: