Nokia Sociômetro
It’s not enough to be the most sociable, it’s necessary to share. By taking this line, Nokia measured its reputation and awarded the most adored ones in social networks.
Nokia’s “Sociômetro” is a Wunderman Brasil’s action in partnership with Wunderman Indonesia, in onder to promote one of Nokia’s cellphone – C3. The entertainment platform is a tool that measures the user’s popularity in social networks. A full integration with Facebook APIs, Twitter and Orkut. While socializing, the users’ interaction were measured and scored, and the performance in social networks was weekly awarded.
The “Sociômetro” was spontaneously joined by really popular celebrities (like actors, models, web celebrities), and turned out to be one of the most successful integrated actions in Social Media platforms in Brazil, 2010.
Adjetiva’s participation:
We’ve reviewed the technical solutions, made the platform more suitable for Latin America’s reality, integrated it with APIs, counted the points and supported it technically during the promotion.